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Market Development
The strategy of entering new markets or segments to expand the customer base for existing products or services.
Diversification
A strategy of expanding into new markets, products, or services to reduce risk and increase opportunities for growth.
Market Penetration
A quantification of the volume of sales or adoption rate of a product or service as compared to the entire theoretical customer base for that item.
Market Penetration
A strategy aimed at increasing a company's market share for an existing product, or promoting a new product, within an existing market.
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Q7: Ash's niece, Gaia, is backpacking overseas. She
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