Why Isn't Listening to Callers on a Talk Radio Station

question 17

Multiple Choice

Why isn't listening to callers on a talk radio station a good way of measuring public opinion?

• A) They are a self-selecting group who may not hold views that are typical of most Americans.
• B) They are generally wealthier than the average American, with the time to call in their opinions, thus they don't represent a typical American.
• C) Callers to a station are always a self-selecting group of conservatives, so they don't represent the average American.
• D) Talk radio is heard by only local stations, so it can't represent the country.
• E) Most people don't listen to radio as much as they watch television, so the audience is not representative of the average American.

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