Examlex
For technical reasons, for example, the time needed for shooting, developing, and editing pictures, most television news stories are assigned to
Selling Points
The most attractive features of a product or service.
Benefits
Advantages or positive outcomes that result from a particular action, policy, product, or service.
Measured Response
A carefully considered and calculated reaction to a situation, often aiming to avoid excessive or insufficient action.
Purchase Message
Communication designed to influence or inform consumers about buying products or services.
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