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Many of the Social Reforms of Which Most Americans Are

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Many of the social reforms of which most Americans are most proud-the right of women to vote, citizenship rights for African Americans, Social Security, collective bargaining, and environmental protection-were less the result of "normal" politics than of social movements started by minorities.


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A question that guides the prospect back to selling points that both parties agree on.

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A straightforward inquiry designed to elicit a specific answer from the recipient, often used in interviews and surveys.

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A complimentary product or service given to potential customers with the goal of introducing the product and encouraging future purchases.

Need-Payoff Question

A question posed by a salesperson to make a potential buyer consider the positive outcomes or benefits of purchasing a product or service.

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