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Suffrage and franchise
Consumerism Era
A historical period characterized by the rapid increase in the acquisition and consumption of goods and services.
Production Era
The Production Era refers to a historical period in business thought where the focus was on production efficiency and scale, under the belief that a good product would naturally find buyers.
Marketing Concept Era
A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.
Customer Relationship Era
A period in marketing where focus shifts to building long-term relationships with customers, emphasizing satisfaction and engagement over singular transactions.
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