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What is the single best stepping-stone to the presidency?
Potential Substitutes
Products or services that serve as alternatives to an existing product, potentially satisfying the same need or demand in the market.
Brand-Switching Data
Involves information and analysis on why consumers switch from one brand to another, providing insights into consumer behavior and preferences.
Fair Value Zone
An assessment area within which the price of an asset is considered to reflect its true market value.
Value Map
A tool used to compare the value delivered by different products or services in the marketplace from the perspective of the customer.
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