What Are David and Oleszek Measuring When They Track the Way

question 261

Multiple Choice

What are David and Oleszek measuring when they track the way a member of a Congress votes in terms of his or her party?

• A) partisanship
• B) loyalty
• C) reelection potential
• D) media influence
• E) interest group influence

---

Definitions:

Consumer Needs

The essential requirements and desires that drive consumer behavior, influencing their purchasing decisions and preferences.

Satisfaction

The feeling of contentment or pleasure when one's expectations are met or exceeded, especially in the context of business and customer experiences.

Demographic Segmentation

The grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education.

Consumer Market

The market segment consisting of individual customers who purchase goods and services for personal use.