Examlex
According to the definition of creativity presented in the human relations text, a creative idea:
Specialty Merchandise
Products that are unique, high-quality, or branded, often requiring consumers to make a special effort to purchase them due to their distinct characteristics.
Product Lines
A group of related products under a single brand that are offered by a company to its target market.
Extensive Assortment
A wide variety and choice of products offered by a retailer, aimed at catering to diverse consumer needs and tastes.
Distribution Policies
The strategies and rules set by a company to control the distribution and sale of its products through various channels.
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