A _____________Is a Small, Semiconscious Message We Send with a Powerful

question 40

Multiple Choice

A _____________is a small, semiconscious message we send with a powerful impact on the receiver.

• A) microinequity
• B) macroimnquity
• C) mezzoinequity
• D) exoinequity

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Definitions:

Narrative Placement

The strategic incorporation of a brand or its message into a story or content in a way that feels natural or integral.

Secret ARGs

Alternate Reality Games that are kept hidden or unannounced, engaging participants in a game that blends the real world with puzzles and storytelling.

Sponsor's Deep Pockets

Refers to the financial strength or substantial funding resources a sponsor can provide for marketing or event support.

Dark Play ARGs

Alternate reality games that involve more secretive, mysterious elements or narratives, often requiring deeper investigation or engagement from players.