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The Analytic Model of Imagery Suggests That Imagery Has Cognitive

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The analytic model of imagery suggests that imagery has cognitive and motivational functions that operate at four levels.


Definitions:

Marketing Efforts

Activities undertaken by a company to promote and sell its products or services.

Direct Forecast

A method where future values are estimated based on a direct analysis of past and present data, without involving intermediate steps.

Sensitivity Analysis

A method employed to ascertain the effects of varying levels of an independent variable on a specific dependent variable, given a certain set of presuppositions.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in its price, indicating the sensitivity of demand to price changes.

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