According to the Theory of Planned Behaviour, the Most Immediate

question 22

Multiple Choice

According to the Theory of Planned Behaviour, the most immediate predictor of behaviour is an individual's

• A) attitude toward the behaviour.
• B) intention to complete the behaviour.
• C) evaluation of what others think he/she should do.
• D) perception of the how much control they have over the behaviour.

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Definitions:

Vertical Relationships

Interactions between businesses or entities at different levels of the supply chain, such as manufacturers and retailers.

Market Power

The ability of a company or group of companies to manipulate or influence the price and production levels in the market to their advantage.

Exclusive Dealer

A retailer or distributor granted the sole rights to sell a particular brand or product in a specific area or market.

Antitrust Laws

Regulations put in place to prevent unfair competition and monopoly, ensuring a fair and competitive market environment.