Examlex
Mass media campaigns are interventions that attempt to reach select individuals through public forums.
Representativeness Heuristic
A cognitive shortcut where the likelihood of an object belonging to a category is judged based on how typical the object appears to be of that category.
Phases of Decision Making
Describes the sequence of steps from identifying a problem or opportunity, through to the final choice and its implementation.
Gambler's Fallacy
The incorrect belief that future probabilities are altered by past events, often found in contexts of betting and decision-making.
Expected Utility
A concept in economics and game theory measuring the anticipated benefit or satisfaction from an action, given uncertainties.
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