Examlex
When performing a general survey,the examiner is:
Product Development
The process of conceptualizing, designing, creating, and bringing a new product or service to market.
Market Development
Strategies aimed at increasing the market size for a product or service through new market segments or new geographies.
Market Penetration
A measure of the extent to which a product or service is recognized and purchased by customers within a particular market.
Market Penetration
A growth strategy where a company focuses on selling existing products within existing markets to gain a higher market share.
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