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Regarding the PEx,which statement is false?
Hierarchy of Effects
A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.
Adoption
The process of starting to use something new or integrating a new idea, habit, or technology into use.
Sampling
The process of selecting a subset of individuals or items from a larger population for the purpose of making statistical analysis.
Interest
The cost of borrowing money, typically expressed as a percentage rate, or the attention and curiosity someone shows towards a topic.
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