High Switching Cost Refers to

question 43

Multiple Choice

High switching cost refers to

• A) a service charge that discourages customers from switching service providers.
• B) a strategy employed by companies to prevent customers from renegotiating service contracts.
• C) an illegal tactic that prevents customers from leaving by charging a prohibitive service termination fee.
• D) a strategy employed by companies to lock in customers by making it difficult or expensive to switch to another product.
• E) a strategy used by telecom providers to retain customers.

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Definitions:

Ethical Dilemma

A situation where a difficult choice has to be made between two or more conflicting moral principles.

Judgments

Assessments or opinions formed about something, not necessarily based on fact or knowledge.

Indisputable Facts

Information or statements that are accepted as true and cannot be argued against or disputed.

Ethical Thinking

The process of considering actions and decisions in terms of moral values and principles.