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When ATMs First Came Out, They Provided a Significant Competitive

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Essay

When ATMs first came out, they provided a significant competitive advantage because they helped banks to differentiate themselves from others. Today, almost all banks provide access to these, so it is considered to be a standard service. How could you reengineer a bank's ATM system in order to gain competitive advantage today?


Definitions:

Contour

The outline or external form, shape, or boundary of an object.

Gestalt

A psychological approach emphasizing that the whole of anything is greater than its parts, focusing on patterns and context in perception.

Proximity

The closeness or distance between people or objects, which can influence their interactions and perceptions of one another.

Auditory Rhythm

Temporal patterns in sound that are perceived by the auditory system, important in music and speech processing.

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