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It is not possible to improve business processes without technological change.
Unconditioned Stimulus
A stimulus that automatically triggers a response without any need for prior learning.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.
Unconditioned Reinforcer
A stimulus that naturally and automatically triggers a response without any need for learning, such as food for a hungry animal.
Conditioned Reinforcer
An initially neutral stimulus that acquires the capacity to serve as a reinforcer through association with an unconditioned reinforcer.
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