A Data-Mining System Uses Statistical Analysis to Enable Fundraisers to Predict

question 28

True/False

A data-mining system uses statistical analysis to enable fundraisers to predict who will donate to a cause.

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Definitions:

Search-engine Marketing

A digital marketing strategy used to increase a website's visibility in search engine results pages.

Sites

Locations, either physical or digital (such as websites), where activities are conducted or information can be accessed.

Top

Refers to the highest level or best performance within a given category, hierarchy, or system.

Affective Choice

Process in which consumers make a choice based on how they think the product will make them feel.