Operational Data May Not Be Suitable for More Sophisticated Analyses

question 72

Essay

Operational data may not be suitable for more sophisticated analyses. What are the problems with operational data? What is a data warehouse and how is it designed to go beyond these issues?

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Definitions:

Attract Buyers

Strategies or methods used to draw potential customers' interest in a product or service.

Behaviorally Targeted

Advertising or content delivery aimed at individuals based on their observed behaviors and preferences.

Remarketing

A digital marketing strategy that involves targeting ads to users who have previously visited a website, aiming to encourage them to return and complete a purchase or action.

Online Shopper

An individual who purchases goods or services over the internet.