Marketers Have Begun to Recognize the Strategic Value of Place

question 9

Multiple Choice

Marketers have begun to recognize the strategic value of place in the marketing mix, as well as the benefits resulting from high-quality logistical services. As a result, which has been recognized as the interface activity between marketing and logistics?

• A) Product
• B) Promotion
• C) Price
• D) Customer service

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Definitions:

Government Occupations

Jobs that are provided by and exist within the governmental sector, including local, state, and federal positions.

Collective Bargaining

The negotiation process between employers and a group of employees aimed at establishing salaries, working conditions, and other terms of employment.

Traditional Approaches

Conventional methods or techniques that have been historically used in a particular field or discipline.

Extra Costs

Additional expenses incurred beyond the initially planned or expected amounts in any activity or project.