A Channel of Distribution Is Controlled by the Marketing Department

question 11

True/False

A channel of distribution is controlled by the marketing department, which selects the physical structures and intermediaries through which the product(s) flow.

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Definitions:

Understanding Traditions

The act of grasping the beliefs, behaviors, and values passed down within a culture or community.

Different Culture

Refers to the variety of cultural or ethnic groups within a society and the distinctive practices, beliefs, and traditions they embody.

Cognitive Dissonance Theory

A theory suggesting that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).

Festinger

Refers to Leon Festinger, a social psychologist best known for his theory of cognitive dissonance, which describes the feelings of discomfort resulting from holding two conflicting beliefs.