What Are the Steps in the CRM Process

question 18

Multiple Choice

What are the steps in the CRM process?

• A) Segment customer base, then measure service, and improve
• B) Segment customer base, then identify service/package
• C) Measure service, then improve
• D) Segment customer base, identify service/package, then measure service, and improve

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Definitions:

Calculating Interest

The process of determining the monetary charge for borrowing money or the return on investment for savings, typically through a predetermined formula.

Note Receivable

A written promise for the payment of a specified amount of money at a set time to the holder or bearer of the note.

Accounts Receivable

Represents money owed to a business by its customers for goods or services delivered but not yet paid for, considered a current asset on the balance sheet.

Notes Payable

A liability account that represents amounts owed on written promises to pay a specific sum of money at a future date.