Shippers See More Strategic and IT-Based Processes Such as Supply

question 19

True/False

Shippers see more strategic and IT-based processes such as supply chain planning and network modeling and optimization as great areas of opportunity to leverage big data.

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Definitions:

Digital Marketing

The promotion of products or brands via one or more forms of electronic media, such as social media, email, and web advertising.

Traditional Marketing

A method of promoting products and services through direct advertising using tools like print ads, television, radio, and direct mail.