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Raising barriers to market entry is a product implementation principle.
Expected Utility
The anticipated value of an outcome, calculated by multiplying the utility of the outcome by the probability of its occurrence.
Risk-averse
Characterized by the preference to avoid risk, leading individuals or entities to choose the option with the least risk when faced with uncertain outcomes.
Expected Utility
A theory in economics that calculates the anticipated utility or satisfaction from a decision under conditions of uncertainty.
Utility
An indicator of pleasure or contentment obtained by customers from using products or services.
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