The First Step of the Customer Life Cycle Is Marketing

question 67

True/False

The first step of the customer life cycle is marketing.

---

Definitions:

Commercialization Stage

The phase in a product lifecycle where it is introduced to the market and made available to consumers.

New-product Development

The complete process of bringing a new product to market, encompassing conception, design, manufacturing, and marketing.

Consideration Stage

Part of the customer journey where potential buyers evaluate a product or service before making a purchase decision.

Consumer Adoption

The process by which customers accept and purchase new products or innovations.