Which of the Following Is a Function of the Product

question 32

Multiple Choice

Which of the following is a function of the product and brand management module of sales and marketing applications?

• A)tracking product interests
• B)managing product life cycle
• C)tracking variances over time
• D)recording individual sales projections

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Definitions:

Reinforcement Theory

A theory in psychology that suggests behavior is motivated by its consequences, with reinforcement used to increase or decrease specific behaviors.

Behavior

The actions or reactions of an individual or system in response to external or internal stimuli.

Variable Ratio Schedules

In behavioral psychology, a reinforcement schedule where a response is rewarded after an unpredictable number of responses, enhancing motivation to respond.

Extinction

The process of eliminating a behavior by stopping the reinforcement that previously followed that behavior, often used in behavioral psychology and organizational management.