Examlex
Rather than creating relationships in which both customers and the organization perceive and gain value,hyper-social organizations send messages that attempt to manage,influence,and control both parties.
Product Life Cycle
A concept that describes the stages a product goes through from when it is first introduced into the market until it declines or is removed from the market.
Ethical Argument
A discussion that involves reasoning about what actions or practices are morally right or wrong.
Consumer Advocates
Individuals or organizations that actively work to protect the rights and interests of consumers.
Manufacturers
Businesses or individuals that produce finished goods from raw materials through the use of labor, tools, and processing.
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