The RFM Score of Customers Is Obtained by Multiplying Their

question 34

True/False

The RFM score of customers is obtained by multiplying their recency score,frequency score,and money score.

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Definitions:

Short-Term Memory

A psychological term referring to the capacity for holding a small amount of information in an active, readily available state for a short period of time.

Autobiographical

Pertaining to the events of one's own life history, often depicted in personal writings, narratives, or memoirs.

Dishabituation

A renewal of attention or a response to a stimulus that had previously become familiar through habituation.

Stimulus

An external factor or event that provokes a specific functional reaction in an organ or tissue.