An RFM Score of ________ Means That If This Customer

question 26

Multiple Choice

An RFM score of ________ means that if this customer goes to the competitor,loss to the company will be minimal.

• A)321
• B)333
• C)555
• D)111

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Definitions:

Salience

The property of a specific stimulus that allows it to become readily associated with a particular unconditioned stimulus (UCS).

Trace Conditioning

When the conditioned stimulus (CS) is presented and terminated prior to unconditioned stimulus (UCS) onset with this conditioning paradigm.

Delayed Conditioning

A paradigm in which the conditioned stimulus (CS) onset precedes the unconditioned stimulus (UCS), and CS termination occurs either with UCS onset or during UCS presentation

Hot Dog

A cooked sausage, traditionally grilled or steamed and served in a sliced bun as a sandwich.