Which of the Following Techniques Uses a Hierarchical Arrangement of Criteria

question 28

Multiple Choice

Which of the following techniques uses a hierarchical arrangement of criteria to make predictions?

• A)market-basket analysis
• B)RFM technique
• C)Cooke method
• D)decision tree

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Definitions:

Two-Factor Theory

The Schachter-Singer theory that to experience emotion one must (1) be physically aroused and (2) cognitively label the arousal.

Passionate Love

An intense emotional state characterized by romantic attraction, sexual desire, and a desire for closeness with the partner.

Mere Exposure Effect

A psychological phenomenon where individuals develop a preference for people, objects, or concepts merely because they are familiar with them.

Social Attraction

Social attraction refers to the force that draws individuals together in a social context, which can be based on interests, personalities, shared experiences, or physical appeal.