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Certainty Effect
The tendency for people to favor options that are certain over those that are probable, even when the probable options may result in a better outcome.
Risk Aversion
Risk Aversion is the tendency to avoid or minimize risks, reflecting a preference for certainty or safer options when making decisions under conditions of uncertainty.
Zeigarnik Effect
A tendency to experience automatic, intrusive thoughts about a goal whose pursuit has been interrupted.
Temporal Discounting
The tendency to value immediate rewards more highly than future rewards, affecting decision-making and impulse control.
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