If Customers Perceive the Benefits of an Alternative to Be

question 16

Multiple Choice

If customers perceive the benefits of an alternative to be similar to that of a product,then the ________.

• A) switching cost is high
• B) price of the product should be increased to retain market share
• C) threat from the substitute is strong
• D) customers' bargaining power decreases

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Definitions:

Owners' Equity

Represents the amount of capital that the owners or shareholders have in the company after deducting liabilities from assets.

Assets

Resources owned by a business or individual, considered valuable because they can be used to produce goods, services, or generate revenue.

Liabilities

Refers to the financial obligations a company owes to outside parties, including debts, loans, and other forms of financial responsibilities.

Sarbanes-Oxley Act

Federal legislation designed to deter and punish corporate and accounting fraud and corruption and to protect the interests of workers and shareholders through enhanced financial disclosures, criminal penalties on CEOs and CFOs who defraud investors, safeguards for whistleblowers, and establishment of a new regulatory body for public accounting firms.