Which of the Following Competitive Strategies Does a Company Follow

question 80

Multiple Choice

Which of the following competitive strategies does a company follow if it produces a uniquely formulated anti-ageing face cream targeted at women above the age of forty?

• A) industry-wide low cost
• B) industry-wide differentiation
• C) focus low cost
• D) focus differentiation

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Definitions:

iPad

A line of tablet computers designed and marketed by Apple Inc., known for its touch screen interface and wide range of applications.

Market Share

The percentage of total sales or revenue that a company or product commands in a particular market or industry.

Product Life Cycle

The stages a product goes through from development and introduction to the market, to growth, maturity, and eventually decline.

Broaden Distribution

The expansion of a product's availability across a wider range of outlets or geographical areas to increase market reach and customer access.