The First Phase in the Customer Life Cycle Involves ________

question 40

Multiple Choice

The first phase in the customer life cycle involves ________.

• A) sending messages to target audiences to attract customer prospects
• B) attempting to win back high-value customers
• C) converting prospects into customers who need to be supported
• D) increasing the value of existing customers by selling more products to them

---

Definitions:

Pregnancy

A condition in females that involves the development of an embryo or fetus inside the uterus, lasting approximately 40 weeks from the last menstrual period to birth.

Bulbourethral Glands

Two small glands, one on each side of the prostate gland, terminating in the urethra by way of a duct.

Cowper's

Glands, also known as bulbourethral glands, which produce a pre-ejaculate fluid in males.

Spermicide

A substance used to kill sperm, serving as a method of contraception.