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How Does Business Intelligence Help Marketers Identify Changes in the Purchasing

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How does business intelligence help marketers identify changes in the purchasing patterns of customers?


Definitions:

Inflation

The increase in the average price of goods and services over time, detracting from the effective purchasing capacity.

Recession

A recession is a period of economic decline across a broad spectrum of the economy lasting more than a few months, typically visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Government

The system or group of people governing an organized community, often a state.

Active Approach

A strategy or policy that involves direct intervention or action, often by the government or an organization, to achieve a specific goal.

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