If Customers Perceive the Benefits of an Alternative to Be

question 16

Multiple Choice

If customers perceive the benefits of an alternative to be similar to that of a product,then the ________.

• A) switching cost is high
• B) price of the product should be increased to retain market share
• C) threat from the substitute is strong
• D) customers' bargaining power decreases

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Definitions:

Methodology

The system of methods followed in a particular discipline or field of study.

Forgetting

The inability to bring to mind information that was previously remembered.

Drew a Blank

describes the moment when an individual is unable to recall information or think of an answer suddenly.

Important Exam

A test or assessment that has significant consequences for a person's academic or professional career.