If Customers Perceive the Benefits of an Alternative to Be

question 16

Multiple Choice

If customers perceive the benefits of an alternative to be similar to that of a product,then the ________.

• A) switching cost is high
• B) price of the product should be increased to retain market share
• C) threat from the substitute is strong
• D) customers' bargaining power decreases

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Definitions:

Deep Structure

In linguistics, an underlying syntactical structure that can be represented in the surface structure in different ways, shaping sentence meaning.

Contextual Cue

Environmental or situational signals that influence one's perception, understanding, or memory of events.

Saccadic Eye Movement

Rapid movements of the eye that change the point of fixation, allowing the eye to quickly scan different areas of the visual field.

Visual Areas

Regions of the brain involved in processing visual information, located primarily in the occipital lobe.