The Bargaining Power of a Customer Is Weak If ________

question 40

Multiple Choice

The bargaining power of a customer is weak if ________.

• A)the availability of a rival product is limited
• B)the cost of switching to a substitute is low
• C)competitors offer products with same benefits at lower prices
• D)new entrants are offering a product that uses more recent technology

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Definitions:

Maslow

Refers to Abraham Maslow, an American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

McGregor

Refers to Douglas McGregor, a social psychologist who proposed the X and Y theory, suggesting that there are two fundamental approaches to managing people.

Function

The natural action or intended purpose of something or someone.

Structure

The arrangement of and relations between the parts or elements of something complex.