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The Last Phase of the Customer Life Cycle Is Relationship

question 2

True/False

The last phase of the customer life cycle is relationship management.


Definitions:

Commitment

A state or quality of being dedicated to a cause, activity, or relationship, often implying a sense of obligation or responsibility.

Control

The ability to shape or control the actions of others and the direction of events.

Externals

People who perceive the ability to attain reinforcements as being largely outside themselves.

Internals

People who perceive the ability to attain reinforcements as being largely within themselves.

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