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Co-Branding
A marketing partnership between at least two different brands of goods or services to leverage the strength of each brand.
Brand Equity
The value and strength of a brand that determines its worth, shaped by consumer perceptions, experiences, and associations.
Brand Awareness
Refers to how familiar the general public or target audience is with a brand and its products or services.
Product Packaging
Involves the technology and design of enclosing or protecting products for distribution, storage, sale, and use, including the process of design and production of packages.
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