Which of the Following Statements Is True of Social CRM

question 42

Multiple Choice

Which of the following statements is true of social CRM?

• A) The relationships between organizations and customers are unchanging.
• B) Each customer crafts his or her own relationship with the company.
• C) Sales managers can control what the customer is reading about a company and its products.
• D) Customers who are likely to make the highest purchases are likely to receive the most attention.