Which of the Following Statements Is True of the Content

question 36

Multiple Choice

Which of the following statements is true of the content management application alternatives?

• A) In-house systems are far less expensive to maintain than off-the-shelf products.
• B) Operations develop an in-house system to track machine maintenance procedures.
• C) Custom content management applications are economical to develop and maintain.
• D) Off-the-shelf products have considerably less functionality than most in-house systems.

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Definitions:

Segmentation Variable(s)

Criteria or characteristics used to divide a market into distinct groups of buyers based on needs, behaviors, or demographics.

Outback Steakhouse

An Australian-themed American casual dining restaurant chain, serving American cuisine, based in Tampa, Florida with locations internationally.

Product Differentiation

The method of making a product or service stand out in the market to appeal more to a specific target audience.

Market Segmentation

The process of dividing a broader market into smaller, distinct subgroups of consumers with similar needs, characteristics, or behaviors.