Which of the Following Is the First Step in the Process

question 21

Multiple Choice

Which of the following is the first step in the process of producing an RFM score?

• A) dividing the customers according to the amount spent on purchases
• B) sorting customer purchase records based on the purchase frequency
• C) sorting customer purchase records by the date of most recent purchase
• D) dividing customers into multiple groups and giving each group a score

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