Databases Are a Key Component of Database Marketing

question 35

True/False

Databases are a key component of database marketing.

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Definitions:

Internal Resources

Assets, capabilities, and systems within a company that can be leveraged to achieve business objectives.

Political Environment

Refers to the government actions, policies, and political stability of a country that can affect its business operations and markets.

Market Segments

Groups of potential customers with similar needs, preferences, or characteristics that a company targets with specific marketing strategies.

Latent Needs

Desires or requirements of consumers that they are themselves not aware of.