Which of the Following Marketing Techniques Refers to the Application

question 6

Multiple Choice

Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs?

• A) ambush marketing
• B) viral marketing
• C) database marketing
• D) guerrilla marketing

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Definitions:

Bailor

A bailor is someone who temporarily hands over control of property to another, known as the bailee, but retains its ownership.

Bailee

A person or entity that temporarily holds property belonging to another under a bailment agreement, often with a duty to care for it.

Personal Property

Any property that is not land or permanently affixed to the land.

Bailment Relationships

Legal relationships arising when one party (the bailor) temporarily hands over control, but not ownership, of a property to another (the bailee) under an agreement.