Which of the Following Is the First Step in the Process

question 21

Multiple Choice

Which of the following is the first step in the process of producing an RFM score?

• A) dividing the customers according to the amount spent on purchases
• B) sorting customer purchase records based on the purchase frequency
• C) sorting customer purchase records by the date of most recent purchase
• D) dividing customers into multiple groups and giving each group a score

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Definitions:

Exposure Therapies

Psychological treatments that involve the exposure to feared stimuli or situations in order to reduce anxiety and desensitize individuals to the source of their fear.

Compulsive Behavior

Behavior patterns that are repeated to reduce anxiety or distress but are not connected in a realistic way with what they are designed to neutralize.

Cognitive-Behavioral Theorists

Experts in a psychological field that melds cognitive and behavioral approaches to understand and treat psychological disorders.

Compulsions

Actions or thoughts that a person compulsively repeats due to obsessions or strict guidelines.