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The Frequency of Customer Purchases Is Not a Determining Factor

question 14

True/False

The frequency of customer purchases is not a determining factor for RFM score.


Definitions:

Situational Leadership Theory

A leadership model that proposes the effectiveness of a leadership style is contingent upon the readiness or developmental level of the leader's followers.

Group's Stage

Refers to the phases or periods that a group goes through during its development, often including forming, storming, norming, performing, and adjourning stages.

Agreeability

A personality trait characterized by cooperativeness, friendliness, and compassion towards others.

Five-Factor Model

A model that describes human personality using five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

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