Define the Three Market-Basket Terminologies: Support, Confidence, and Lift

question 20

Essay

Define the three market-basket terminologies: support, confidence, and lift.

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Definitions:

Prozac

A brand name for fluoxetine, a medication primarily used to treat major depressive disorder, obsessive-compulsive disorder, and panic disorder.

Serotonin

A neurotransmitter in the brain that plays a key role in mood regulation, gastrointestinal activity, and other bodily functions.

Synapses

Synapses are the junctions between nerve cells where neurotransmitters are released to transmit signals from one neuron to another.

Cognitive Therapy

A form of psychotherapy that emphasizes the importance of thought patterns in determining behavior and emotions, aiming to alter negative thinking patterns.