A Person Calls the Stark Residence and Pretends to Represent

question 54

Multiple Choice

A person calls the Stark residence and pretends to represent a credit card company. He asks Mrs. Stark to confirm her credit card number. This is an example of ________.

• A) hacking
• B) data mining
• C) pretexting
• D) sniffing

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Definitions:

Advertising

The activity or profession of producing advertisements for commercial products or services to influence consumer behavior.

Purely Competitive Industry

An industry structure where many firms offer a standardized product, entry and exit are easy, and no single supplier controls the market price.

Sales Promotion

Marketing strategies aimed at increasing consumer demand or stimulating market demand through special offers, discounts, or events.

Profit-maximizing Output

The level of production at which a business achieves the highest possible profit, where marginal costs equal marginal revenue.