What Is the Difference Between Push and Pull Reports

question 17

Essay

What is the difference between push and pull reports?

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Definitions:

Private-label Brand

A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.

National Brand

A product or service that is widely recognized and available across a country, often produced by a company that invests in national marketing campaigns.

Manufacturer's Brand

Products branded and marketed by the manufacturer itself, as opposed to being sold under a retailer's brand.

Licensing Rights

Licensing rights refer to permissions granted by the owner of intellectual property (such as trademarks, patents, copyrights) to another party, allowing them to produce, sell, or use the property in specified ways.